Episode 013

Michael Tanenbaum

An incredible entrepreneur and all around great guy.  He is the co-founder of ConnectCubed, where he tackles one of the largest problems plaguing business today, in identifying exceptional talent.  He has taken a process based approach to identify talent and then provide simple and easy to read reports to help companies create a better recruiting, hiring and onboarding program to consistently bring in talented individuals to their organization.  Additionally, the ConnectCubed platform helps companies makes sense of the data and metrics that actually drive employee engagement, and production so they can make wiser decisions on where to invest resources.  He has been recognized by The New York Times, Wall Street Journal, Bloomberg Business and CNN for his entrepreneurial endeavors.

What is the difference between average and greatness?

Michael Tanenbaum shares believes that the difference between average and greatness is persistence.  People who are willing to endure adversity, and tirelessly work on their dream will be successful.

Click to Tweet: Michael Tanenbaum was featured on Launch to Greatness today!

The Struggle is Real:

  • Michael shares some of the real struggles that entrepreneurs face such as the sacrifices of simple lifestyle options in order to invest in their company.  He also clearly defines that the hard part about being an entrepreneur is not the physical work, learning, or all-nighters; it is when it's unclear where you should invest your energy.  When you are thoroughly convinced that you have a great idea yet you cannot communicate it clearly, or you feel like you are missing something, and that creates the struggle; that feels awful.

Celebrate the Victories:

  • Michael shares that he still counts his first paying client as a his paramount victory.  He focuses on each victory as an important building block of the organization.

If I knew Then:

  • Michael explains how you can lay groundwork as you are starting out by connecting with your target demographic through interviews.  Explain that you are working a project that may impact their industry and you would love interview them to gain perspective.  It's great to gain understanding the buying criteria and create a network.  Oh, yeah and SPEND LESS MONEY when starting out!

That ONE Thing:

  • Michael shares that his ONE thing is very personal, and feels that you "have your own house in order."  You have to take a personal inventory about the things that you struggle with that may present barriers in business and seek to improve them.

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