Episode 014

Kim Bischoff

Kimberly Bischoff is the founder of The Bold Few. Kim has an incredible story that includes graduating from West Point, being an ARMY Veteran with service time in IRAQ, Retired ARMY Captain, temp jobs, government jobs, and finally she had the guts to make the leap as an entrepreneur in 2014 when she launched The Bold Few. The Bold Few is a copywrite company that offers a refreshing perspective on telling your story. It is my distinct honor to have her on the show.

What is the difference between average and greatness?

The difference between average and greatness can be identified with a quote “there are two paths in life. One is easy, but its only reward is that it easy.” If you routinely take the easy path you may end up with a nice life, but it will be average. If you want greatness you are going to have to look at the tough path ahead, and know that while it may suck, you have to just say “screw it, let’s do it!” and get after it.

Click to Tweet: Kim Bischoff was featured on Launch to Greatness today!

The Struggle is Real:

  • The hardest part was the first couple of months, especially entering a new industry with a limited network. It was slow going because of her network having limited experience in the copy-writing industry. Additionally with the military discouraging social media usage, she really did not have much experience with social marketing. It wasn’t until she engaged with a coach that things started moving along. “There is a reason people love those overnight success stories. It’s because they are so rare. It doesn’t make you weird if you don’t succeed overnight, it makes you normal.”

Celebrate the Victories:

  • Kim recounts her first paying client was her major turning point, as it provided affirmation to her entrepreneurial journey. Before she even issued the first invoice, her client booked more work. And with building a successful track record of providing excellent product to her clients, this became the trend.

If I knew Then:

  • Kim’s lesson that that she wishes she would have known starting out was “Don’t let perfect be the enemy of great.” She realized that she was initially trying to make everything perfect and it was taking a long time to launch. Upon embracing that “really good is usually good enough” her business started to move forward quickly. Kim suggests that entrepreneurs put out a good product and work on improvements as you move forward.

That ONE Thing:

  • Remember that people are working with you, as a small business, because you are a small business. You don’t have to pretend to be a bigger company. Show who you are on your website, include a picture of yourself and above all else make it conversational. Get rid of the jargon and industry buzzwords and write as if you were telling a friend what it is you do.

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