Episode 023

Brian Moran

Brian Moran is the New York Times best selling author of The 12 Week Year.  He has over 30 years of experience as a CEO, Corporate Executive, Entrepreneur, Consultant and Coach.  His background as a corporate executive and entrepreneur gives him the unique skill set to help individuals, as well as organizations grow and prosper.  He is recognized as an expert in the field of leadership and execution.  The big thing he does for people is help them realize that we have great ideas, however we fail to implement those ideas effectively.  He shares some simple techniques that will help you execute to greatness!

What is the difference between average and greatness?

The difference between average and greatness is understanding that greatness is in the moment.  Greatness is either now in the moment or it’s never.   Most people believe that greatness is a result that you achieve in the future; something you strive towards.  That is simply not true.  The truth of the matter is that you are great in each moment leading up to success, and the success is just affirmation of the greatness you put into each action along the way.

If I knew Then:

While Brian is a renowned leader in effective implementation and execution, he even admits that he wished he knew the true value of implementation when he was starting out.  He clearly illustrates that you can do all the planning and research that you want, however the market only rewards what gets implemented.  He goes on to discuss how people are so worried about failing that they spend too much time trying to get things perfect.  This runs counter to rapidly moving towards success.  You need to implement and don’t be afraid to fail.  In fact, if you are going to fail, fail quickly as that provides you will real-world feedback on what to improve and how to better implement and execute going forward.

That ONE Thing:

The ONE Thing that Brian encourages people to do, if they want to achieve greatness, is to shift their thinking.  He teaches that the results we achieve come from the actions we take.  The actions we take are driven by our thinking.  Ultimately it is our results that influence our thinking so it does create a loop.  However if we get undesirable results it tends to cloud our thinking, which will lead to diminished actions and ultimately poor results.  So if you focus on learning from the feedback of the poor results and have clear thinking about what to implement and execute differently to improve, you will create stronger actions and ultimately desirable results.  This puts you in control of your Thinking-Actions-Results loop!

Interview Links:


One Comment on Episode 023

  • Amy J Stoddard -

    This concept made a huge difference in helping me accomplish my goals. Thanks to Daniel Mori for sharing the book with me in 2014. Currently I'm in my 3rd week of yet another 12 week year and the results continue to amaze me. Enjoyed listening to this incredible interview between Daniel Mori and the author of the 12 Week Year, Brian Moran!


Leave a Reply

Your email address will not be published. Required fields are marked *

four × 1 =